The initiative is part of the Cinépolis’ Pan-India CSR campaign, ‘Let’s All Go To Cinépolis’
New Delhi, 4th December 2018: Cinépolis, India’s 1st International and the world’s 2ndlargest movie theatre circuit organised a special movie screening today in association with Round Table India for underprivileged kids. This initiative is part of Cinépolis’s endeavour to change the lives of young children for the better.This year,Cinépolistreated over 4700 underprivileged children by screening the much-awaited action sci-fi thriller ‘2.0’ at Cinépolis cinemas across 18 cities.
Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis Asia said, “Through our CSR initiative ‘Let’s All Go to Cinépolis’, we aim to bring joy and happiness into the lives of the lesser privileged children. Cinema has the power to influence and empower and being a responsible organization, it is our constant endeavor to provide this benefit to the underprivileged children as well’.
Speaking on the partnership, Devang Sampat, Director- Strategic Initiatives, Cinépolis India said, “Our partnership with Round Table India has helped bring our initiative to life in India and has been very successful.This year we have reached out to more children across the nation and we hope to continue and grow these efforts in years to come.”
Commenting on this initiative, Dhruv Dalmia, National President from Round Table India said, “Round Table India & Cinepolis has partnered yet again to bring smiles to thousands of less privileged children across India. Movie is an effective medium to create curiosity and deliver learning to the youth. 2.0 is a marvel in the field of artificial intelligence &high-end graphics which surely increase aspirational value within the children and make them believe in their bright future. The comfort of Cinépolis will definitely give them one of the best experiences of their lives. We are extremely happy that Cinépolis lent its support to make this initiative happen.”
It was truly a memorable experience for many of these children who have never visited a cinema hall in the past and were enthralled with this initiative undertaken by Cinépolis. The screening was followed by a round of refreshments as well as an engaging discussion around the movie.
Cinépolis has been organising this activity in India for the last 5 years and has so far screened movies for 21,690less privileged children in these years. “Let’s All Go ToCinépolis” is a global initiative undertaken to inspire, educate and brighten the lives of underprivileged children through the medium of movies.
About Cinépolis India
Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 348 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018.
Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 738 cinema complexes, 5,856 screens and over 11,52,480 seats across 17 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.
About Round Table India
Round Table is an organization of young people aimed at promoting community service and goodwill in National and International Affairs. Round Table is present in 56 Countries worldwide with over 33,500 members. In India there are more than 290 Chapters / Tables spread across 117 Cities and Towns with over 4500 members who are entrepreneurs, technocrats & professionals.
Round Table India is involved in building School infrastructure like Class Rooms, Toilets and providing other amenities like Drinking water facility, Library, Science lab etc to government or government aided schools across the country that are catering to children from underprivileged sections of the society.
Since 1997 Round Table India has built over 6189 Classrooms in 2588 Schools impacting 6.8 Million children across India at an outlay of Rs.244.65 Crores.